Inspired by Nike’s “Frozen Moment” commercial from ’96, the 30-second run time details a Chicago Bulls Michael Jordan gliding through the air in a pair of Air Jordan 12 Taxi. Spliced between MJ’s manoeuvres are scenes of people who are rooted to the spot, stunned by his magical on-court skills. Except for the jersey uniforms, the whole advert is seen through a grayscale filter, a detail referenced by the colour palette on this Air Jordan 4 Retro “Frozen Moments”.